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Local Government Workers announce strike over delayed salary increment

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The Local Government Workers under their Umbrella, the Uganda Local Government Workers’ Union (ULGWU), vow to begin their strike by July 6th if the government fails to increase their salaries.

how it started
In the press release dated July 1st, 2022, ULGWU General Secretary, Hassan Lwabayi Mudiba indicated that Uganda Local Government Workers’ Union together with other Public Service Labor Unions concluded a collective Bargaining Agreement 2018 to increase the salaries for all public servants that include local government workers. However, the government has never replied to the agreement. “We have taken all steps to engage government with a view of peacefully resolving this dispute but all in vain. And a Statutory 90 Days Notice was issued to government as the law requires, in April 7th, 2022 and is expiring in July 6th, 2022 midnight,” wrote Mudiba.

In the signing of the Collective Bargaining Agreement (CBA) 2018, the Salary of the local government workers is proposed to increase ranging from the Chief Administrative Officer (CAO) down to the support staff. In the agreement, the salary of the CAO is proposed to raise to shs.15million from shs.2.3 million current pay, Deputy Director to increase to shs.14.5m from shs.2m , Commissioner to increase to shs.14.3m and shs.14m to the Assistant Commissioner from shs.1.8m and 1.6m they earn currently. The support staff is proposed to earn shs.1.7m from shs.187,600-/.

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In the press release, ULGWU General Secretary, Hassan Lwabayi Mudiba, informed that the local government worker’s right to strike is provided for in the 1995 Uganda Constitution in addition to the other legal steps they have taken to engage the government but not attended to. “Local Government Workers’ right to strike is not only protected by the constitution of the Republic of Uganda and applicable laws but also they have complied with all the legal requirements, regulations, and instruments for example concluded a collective Bargaining Agreement (CBA) in 2018 and have made efforts to amicably resolved this dispute but all in vain and statutory 90 Days Notice was complied with through our letter to the Minister of Public Service,” informed Mudiba.
The secretary also warned that they do not expect the government to interfere with their Industrial Action process by threatening local workers since dialogue has failed.

Local Government Workers’ proposed Industrial Action plan by July, 6 the, will join the arts teachers’ strike that started June 15th for salary increment.

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Fiktube’s CEO Kobusingye Gartrude Celebrates Nomination in Prestigious Mkazipreneur Impact Awards 2023

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Fiktube Media Limited, a leading online content sharing platform, is proud to announce that its CEO, Kobusingye Gartrude, has been nominated for the Emerging Female Young Entrepreneur of the Year award at the prestigious Mkazipreneur Impact Awards 2023.

The Mkazipreneur Impact Awards recognize and celebrate outstanding female entrepreneurs who are making a significant impact in their communities and industries. The Emerging Female Young Entrepreneur of the Year award honors a young woman who has demonstrated exceptional leadership, innovation, and commitment to her business and community.

“Kobusingye Gartrude is a visionary leader who has built Fiktube into a thriving platform that empowers creators and connects communities,” said Ntambazi Acram, IT Specialist at Fiktube Media Limited. “Her dedication to innovation and her passion for supporting young entrepreneurs make her an ideal candidate for this prestigious award.”

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Under Kobusingye Gartrude’s leadership, Fiktube has experienced significant growth and success. The platform now boasts thousands of users and creators and has become a leading destination for discovering new and engaging content. Additionally, Kobusingye Gartrude has been a vocal advocate for female entrepreneurship and has actively supported initiatives that empower young women to start and grow their businesses.

“I am deeply honored to be nominated for this award,” said Ms. Kobusingye Gartrude. “It is a privilege to be recognized for my work in building Fiktube and for my commitment to supporting young female entrepreneurs. I am dedicated to using my platform to inspire and empower others, and I believe that entrepreneurship can be a powerful force for positive change.”

The Mkazipreneur Impact Awards will be held on 20th December 2023 in Kampala at Hotel Africana. Fiktube Media Limited and its team are proud to support Ms. Kobusingye Gartrude and wish her the best of luck at the awards ceremony.

About Fiktube Media Limited

Fiktube Media Limited is a leading online content sharing platform that empowers creators to share their stories and connect with audiences worldwide. The platform offers a user-friendly interface, advanced discovery tools, and a supportive community for creators of all levels. Fiktube is committed to creating a positive and inclusive environment where everyone can express themselves freely and share their unique perspectives.

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What is brand management and points to consider when it comes to brand management

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Brand management is the process of planning, developing, and overseeing a brand to ensure it effectively represents a company or product and resonates with its target audience.

This involves activities such as brand strategy, brand positioning, brand identity design, and brand communication. The goal of brand management is to create a positive and consistent brand image, build brand awareness, and maintain brand equity to drive customer loyalty and business success.

Brand Strategy

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This is the foundation of brand management. It involves defining your brand’s long-term goals, target audience, and competitive positioning. You’ll need to identify what your brand represents, its unique selling points, and the message it conveys to customers.

Brand Identity

This encompasses the visual elements that make up your brand, including the logo, color palette, typography, and design style. A strong brand identity ensures consistency in how your brand is presented across various channels.

Brand Guidelines

These are documents that outline how the brand should be used and represented. They provide instructions on logo usage, color codes, typography, and tone of voice to ensure a consistent brand image.

Brand Communication

This involves all the ways you interact with your audience. It includes advertising, marketing campaigns, social media, public relations, and customer service. Consistency in messaging and tone is vital to maintain a strong brand.

Brand Experience

The way customers experience your brand, whether it’s through your product or service, customer support, or physical stores, plays a crucial role in brand management. Ensuring a positive and consistent experience is key to building brand loyalty.

Brand Monitoring

Regularly assessing how your brand is perceived by customers and the public is essential. This can involve surveys, social media monitoring, and other forms of feedback to gauge brand sentiment.

Brand Extension

If your brand is successful, you might consider extending it to new products or services. It’s crucial to ensure these extensions align with your brand’s core values and don’t dilute its image.

Brand Protection

Protecting your brand from negative publicity or unauthorized use is important. This can involve trademark registration and actively addressing any issues that may harm your brand’s reputation.

Rebranding

Sometimes, a brand may need a refresh or a complete overhaul. Rebranding involves changing or updating elements of your brand to better align with your current goals or to stay relevant in the market.

Brand Loyalty and Equity

Building strong brand loyalty among customers is a primary goal of brand management. Over time, a positive brand image can lead to brand equity, which can translate into increased market value and customer trust.

Successful brand management requires ongoing effort and attention to detail. It’s a dynamic process that adapts to market changes and evolving consumer preferences while maintaining a consistent brand identity and message.

A few additional points to consider when it comes to brand management

  1. Consistency is Key: Maintaining a consistent brand image across all touchpoints is crucial. This consistency helps build brand recognition and trust among consumers.
  2. Know Your Target Audience: Understanding your target audience’s needs, preferences, and behaviors is essential. Your brand should resonate with and cater to the people you want to reach.
  3. Adaptation to Market Changes: Markets and consumer preferences evolve. Successful brand management involves staying attuned to these changes and adjusting your brand strategy accordingly.
  4. Competitive Analysis: Regularly assess your competitors and their branding efforts. This can help you identify opportunities and threats in the market.
  5. Storytelling: Effective brand management often involves telling a compelling brand story that connects with consumers on an emotional level. Your brand should have a narrative that goes beyond the products or services it offers.
  6. Transparency and Trust: Building trust with consumers is critical. Be transparent about your brand’s values, practices, and any issues that may arise. Trust is hard to earn but easy to lose.
  7. Employee Involvement: Employees are often the face of your brand. They should understand and embody your brand’s values, which can lead to better customer experiences.
  8. Measuring Success: Set clear goals and key performance indicators (KPIs) for your brand management efforts. Regularly measure and analyze the impact of your branding activities to ensure they align with your objectives.
  9. Crisis Management: Have a plan in place for handling crises that could damage your brand’s reputation. How you respond to challenges can impact how your brand is perceived.
  10. International Considerations: If your brand is global, be aware of cultural differences and adapt your branding strategy accordingly. What works in one region may not work in another.
  11. Legal Considerations: Ensure that your branding efforts comply with all relevant laws and regulations, especially regarding trademarks, advertising, and consumer protection.
  12. Feedback and Improvement: Continuously seek feedback from customers and employees. Use this feedback to make improvements and adjustments to your brand management strategy.

Remember that effective brand management is an ongoing process that requires dedication and a deep understanding of your brand’s identity, your audience, and the ever-changing business landscape. It’s a valuable asset that can contribute to your company’s long-term success.

Free License of use of this information as long as you attribute Fiktube Media Limited

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Mkazipreneur Impact Awards Nominations 2023

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The Mkazipreneur Impact Awards Nominations for the Year 2023 are now open.

Nominate any Micro or Small & Medium sized women Enterprise that deserves to be awarded?

The Mkazipreneur Impact Awards Nominations are now open and accepted until 31st October 2023.

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Learn how to nominate a woman led organization or individual

Provide the name of the nominee and your justification for why that person/organization deserves the award. Nomination Link

Various women businesses will be celebrated and awarded according to their area of expertise. Final winners will be announced on the 23rd November 2023 at the Award Ceremony.

Nominations are only for women whose businesses operate and are registered within Uganda. The top finalists for each category will be announced on the 5th of November. An adjudication panel will be responsible for the final selection of the winners.

Available Award Categories

Most Innovative Business: This category recognizes businesses that continuously introduce new ideas, services, and products to meet the evolving demands of the market.

Environmental Impact: This category recognizes an outstanding female business with deep commitment to environmental reservation and sustainability.

Agricultural Impact: This category recognizes an outstanding female business with deep commitment to Agricultural growth

Use of Technology: This category will recognize the continuous effort by female businesses to digitize their businesses to offer fast and efficient customer service.

Community/Social Impact: This category will recognize community and social impact. What impact has your business had in your community in terms of economic growth, sustainability (e.g., employment opportunities)?

Outstanding woman entrepreneur in northern region: This award will recognize female business excellence in northern region, based on brand reputation, professionalism, customer satisfaction, and the quality of service or product in the market.

Outstanding woman entrepreneur in central region: This award will recognize female business excellence in central region, based on brand reputation, professionalism, customer satisfaction, and the quality of service or product in the market.

Outstanding woman entrepreneur in southern region: This award will recognize female business excellence in southern region, based on brand reputation, professionalism, customer satisfaction, and the quality of service or product in the market.

Outstanding woman entrepreneur in western region: This award will recognize female business excellence in western region, based on brand reputation, professionalism, customer satisfaction, and the quality of service or product in the market.

Outstanding woman entrepreneur in eastern region: This award will recognize female business excellence in eastern region, based on brand reputation, professionalism, customer satisfaction, and the quality of service or product in the market.

Emerging female young Entrepreneur of the year: This category will recognize an upcoming female young entrepreneur between 18 – 25 years who is challenging the status quo to run a business

Nominate by clicking on this link: https://tinyurl.com/mkaziawards2023

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